Digital signage, digital signage or the fourth screen, took its first steps in the 70s, when electronics stores integrated televisions with products they had on offer in their windows, thus achieving an increase in sales.
In the 90s, the first digital screens connected to the network and broadcasting dynamic content began to be seen.
Digital signage (or digital signage in Spanish), consists of the dynamic broadcast of digital content through screens or other digital devices located in stores, businesses or in commercial and corporate spaces.
Digital signage is an agile and dynamic communication support, which using key locations in a business has the possibility of displaying a showcase with your products, services and promotions to create interactive experiences with the viewer.
Digital signage technology is not a simple substitute for traditional signage. Is much more. Providing more dynamic experiences, and, taking advantage of technological advances, it currently allows creating interactive experiences that allow unifying the offline and online world.
This has allowed companies to have a meticulous control of the content that they want to broadcast, being able to update them daily and adapt them to the place, the time of day, the particular person or the special promotion that they want to show.